Proposal · prepared for Henley County Jewellers · 25 May 2026

A few specific fixes for henleycountyjewellers.co.uk

Henley County Jewellers · Henley-on-Thames · website rebuild

I rebuild small-business websites in my spare time when I can see the current one is leaving conversions on the table. I spent half an hour on henleycountyjewellers.co.uk this morning. Three things stood out, none of them about the jewellery, all of them about how the site presents you. What's below: three findings, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

HENLEY-ON-THAMES · OXFORDSHIRE · EST. 2014

One-off, British-hallmarked pieces from independent designers. Open the live preview ↗

Thirty years at the bench, hidden behind an About link.

What I saw

Rodney's own statement, signed under his portrait, says: 'I am Rodney Buckland, a jeweller with over 30 years' experience.' That sentence is one click into the site, on /pages/about-us. The homepage opens with stock Shopify hero text and doesn't name him until the footer.

What the rebuild does about it

On the rebuild the hero names Rodney by his first AND last name, leads with '12 years on the high street, 42 years at the bench,' and puts his portrait into the editorial split immediately above the fold. The heritage block carries his signed statement and a single press-style pull-quote.

Owner-name on the homepage · 0 mentions → 6 mentions

No homepage gallery of the actual pieces.

What I saw

The current homepage is one Shopify banner over a 'shop the collection' button. The eight one-off pieces in stock (the diamond five-stone ring, the cultured-pearl-and-sapphire earrings, the topaz-and-peridot dress ring) are two clicks away through the nav. A visitor lands and sees no jewellery.

What the rebuild does about it

The rebuild lifts a curated 3-photo portfolio strip above the fold, captions each piece with its carat, stone, and setting (e.g. '18ct yellow gold · five-stone diamond · Birmingham hallmark'), and links each to its product page. The visitor sees the work before they're asked to navigate.

Clicks to first piece of jewellery · 2 → 0

The hallmark, the carat, the one-off provenance, none of it is on the homepage.

What I saw

Every product page lists carat (9ct or 18ct), stone (cultured pearl, blue topaz with peridot, diamond) and notes when the piece is the only one held. That curatorial discipline is the proposition. The homepage doesn't say 'British-hallmarked' or 'one-off' or 'sourced from independent designers' anywhere above the fold.

What the rebuild does about it

The rebuild surfaces those three phrases as a why-us badge row directly under the H1, names the British assay offices (Birmingham / London) in the specialism block, and gives the 'each piece is a single example' line typographic weight in its own band.

'British-hallmarked, one-off, independent-designer-sourced' on homepage · hidden → above the fold

Scope & price · fixed, no retainer

£2,000Fixed for the rebuild. One-off.

£150Per month for hosting and ongoing care.

£50Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

One round of revisions before launch
DNS cutover handled (you keep the domain in your name)
30 days of post-launch tweaks at no extra cost
Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Thames-Valley builds this quarter, and first confirmed wins the slot. If I don't hear back by 4 June 2026, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab

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